Top Benefits of Link Building
Engaging in digital marketing can be a great way to grow your company and generate new leads. One way brands do this is by link building. Link building is the process of linking to other businesses and getting other businesses to link back to your website. Although link building doesn’t sound that important at first, it actually can be extremely helpful in growing your online presence. So how exactly can link building help your brand? Here are the top benefits of link building.
Improved Search Engine Rankings
One of the top benefits of link building is the boost you’ll likely receive to your search engine rankings. As you link to credible sources and have credible sources link back to you, your website’s authority will rise in the eyes of search engine crawlers. These crawlers will see that you are a trusted source of information, likely improving where your website ranks on individual searches. Additionally, the anchor text for these links is usually specific keywords that are relevant to your website, industry, or product, making your website even more relevant when it comes to ranking. Ranking highly on search engine results is extremely important, as most users don’t look past the first couple results. As a result, ranking higher for specific searches can generate lots of new web traffic.
Become an Industry Authority
Another great benefit of link building is it can allow your brand and website to become a leading authority in your industry. When creating content for link building, you’ll be linking to highly credible sources that can back your statements and information up, allowing you to become a trusted form of information. In addition, other websites and content pieces may link to your website and content as references, further boosting your credibility in the eyes of consumers. Becoming a trusted industry authority through your link building and content creation can cause consumers to view your brand as much more credible and makes them more likely to do business with you.
An often overlooked aspect of link building are the relationships you can establish along the way. Typically when engaging in link building services, you’ll have several other websites that you’re working with. With these websites, you’ll be doing something like linking to their content or guest posting your own content on their website. Campaigns like these require your brand to establish relationships and cooperate, which can be extremely helpful down the line. Having close relationships with other businesses can open up new opportunities down the line and can lead to some improvements for your business. Helpful friends and partners are never a bad thing, especially in the business world.
Reduced Bounce Rate
Something that can be a huge advantage of link building is a reduced bounce rate for your website. Your bounce rate is the percentage of traffic that visits your website and leaves without purchasing something or meeting a conversion goal. You could have lots of web traffic, but if you have a high bounce rate, it likely won’t mean that much. Link building can be a fantastic way to find relevant traffic that won’t leave without meeting a conversion goal. Link building will improve your search engine results for relevant searches, helping you to better reach your relevant target markets. In addition, the backlinks to your website will be posted on websites and content within the same industry and share the same audiences. Since the users clicking your website are already reading similar content, and on a similar website, they’ll be much more aligned with your target audience than normal web traffic.